Deciding to become a lash artist is an exciting time full of possibilities! Once you’ve completed training from a reputable program, it will be time to build up your client list and start booking appointments. Wondering how much to charge? We’ve put together a few tips that can help you determine the best price for your lash services.
Don’t start until you are ready. When it comes to lash extensions, practice makes perfect! Just because you’ve completed your course doesn’t necessarily mean you are ready to start booking full sets. Practice on your friends and family until you feel comfortable offering the service. The more time you dedicate to your craft, the better you will get.
Be confident! You don’t have to lower yourself to $25 sets! What you do is hard work and takes an incredible amount of skill, patience and dedication…don’t undervalue yourself. Remember, lash artists charge for time so be sure to bill accordingly.
Approach deals with caution. Some beginning artists can greatly benefit from deals. Groupon is full of inexpensive lash services that, for some people, can be great for building your clientele. If you do decide to run a deal or promotion, think about the people you are attracting. Are they likely to come back and pay full price when the time comes?
Check out your local market. As with any service, the local market can help you determine how to price your services especially in the beginning. Figure out what’s average in your area and use that a as good starting point. Reviewing your competition is also an important part of your marketing plan for your business.
Don’t go too cheap! You don’t want to be the only one in town offering $25 full sets. When you undervalue yourself, you are sending the message that we do is cheap and easy and people should only have to pay $25 for it. Save yourself (and lash artists everywhere) the headache and focus on quality over quantity when building your lash clientele.
Become the authority. When you can educate clients, answer questions, provide suggestions & demonstrate in-depth knowledge all while providing quality products and services, good clients are not going to care about the price! Lash extensions are a valuable beauty service and one that many people are willing to pay for especially when they get them from an industry-leading professional.
We can help answer this question and more in our upcoming Lash Affair Training Class – sign up today!