If there’s one thing that nail techs, hair stylists, lash artists or any other professional in the beauty industry have in common, it’s that our services are retention based. No service in our industry is a “one and done” deal. We need clients to return in order to maintain their look. Whether it’s lashes, hair or nails, pre-booking is essential in running your business smoothly. In fact, it’s a business strategy that helps you achieve better client retention. Here are a few tips that can help your business by transforming new clients into prebook regulars.
1. Provide a positive experience. This is very important! After all, people have to want to come back. Clients spend good money on beauty services and they should feel great about doing so. Make sure your clients have a great experience time after time. The time they spend in your salon should be pleasurable and comfortable.
2. Recommend appointment dates. Before their appointment, take a look at the calendar so you know what date to recommend for their next appointment. Explain why you recommend that date and how they will benefit from it. For example, if a client waits more that 4 weeks to refill their lashes, chances are she’ll have to repay for another full set which isn’t cost efficient.
3. Show authority. Clients want to go to the best of the best- show them that’s YOU! Establish your authority in your field. Be knowledgeable and willing to provide advice and recommendations. Be sure to display all certifications and awards that help your credibility. Use your expertise to show them exactly what they need and how often they need to come back.
Do all of these steps with confidence and you’ll keep your schedule full. Don’t let a client walk out the door without their next appointment. Remember that, often times, they are looking for direction and will appreciate your recommendation as to when to book again. If they seem unsure, repeat step 2! Don’t forget to send out appointment reminders and be very clear about your cancelation policy so everyone is on the same page.
Looking for more advice on pre-booking? Just ask!