New goals can be refreshing, inspiring, and life-changing! We should all have mentors in our lives that push us to be our best personally and professionally. For me, that list of mentors includes everyone from my life coach and fitness instructor to some of the great lash leaders out there in the industry who helped me get to where I am today.
I’m turning over a new chapter and devoting my time and efforts to becoming Ms. 1k a day! In order to refocus on my new goal, I’m turning over all Classic Lash Training to one of our experienced senior lash artists and I couldn’t more excited about the opportunities that lie ahead!
As a head into my lash Classic Lash Training Course, here are a few lessons I learned along the way that I wish I knew 7 years ago…
Learn How To Style Lashes
That might sound like a pretty basic statement but I mean I wish I knew how to really style lashes as I do now! It wasn’t until I joined the Lash Affair team that I realized that styling a client’s lashes upside down with their eyes closed was totally wrong! Maven solidified a more detailed styling approach for me in her amazing face studies class. This is a good reminder to always have mentors to help push and motivate you to be your best!
Hire people that want to work with you, not for themselves
If you’re thinking about expanding your brand, do a more thorough interview process. Get to the bottom of their reasoning. Try and understand a person’s intention before you hire them. Everyone needs to benefit from working together but being a team player is the only way to go!
You don’t have to spend money to market yourself
Start with grassroots marketing! I’ve spent thousands of dollars trying advertising and marketing strategies, while I’ve benefited some from my efforts, I’ve realized that good ‘ol social media marketing works fine if you stay engaged and create quality content. It takes time and a little money but you will see results without breaking the bank! Remember, one of the best things about being a lash artist, from a business standpoint is that you have low overhead each
month. It doesn’t cost much to keep lash supplies stocked so don’t blow your profit on marketing without return.
What lashes lessons do you have to share so far in your journey?