Ever notice how much brand stories matter when it comes to marketing? Think about the last few photos and posts you engaged with on social media…now think about why?! A brand’s story helps create connection and lays the foundation for deeper trust and interest. Using a narrative to connect your brand to customers can help you stand out from your competition and move people to action.
I’d like to tell you a little more about my brand story by reintroducing you to Industry Lash Pro. Here are three key points of our brand story that help set us apart from other lash training certification programs.
We Build Lash Entrepreneurs- Not Just Lash Artists
It’s no secret that there is A LOT of noise in the lash industry. From virtual trainings to online certificates, it can be hard to navigate the waters and find a training course that’s right for you. Too many (unqualified) courses give students a training book, a few lash tips, a piece of paper, and say goodbye. There’s no business or marketing training which leaves a huge gap graduates are left trying to fill.
Industry Lash Pro is different. We don’t just train lash artists, we help aspiring lash entrepreneurs lay the groundwork for six-figure careers. The truth is, being a lash entrepreneur encompasses more than lashing. Our courses include a heavy business focus to help our students succeed. It’s essential to master the art of lashing, but business concepts are what help you reach that six-figure barrier. We also provide ongoing support to our graduates with a network of connections, advice, and educational guidance.
We Help Students Master Consultations
Through our years of experience, we recognize the essential role successful consultations play in growing your lash business. Just because you open a lash studio doesn’t mean the people will come. We teach our students the important pillars of outreach, marketing, and client communication.
Our Industry Lash Pro training classes focus on the art of mastering a consultation. The dos and don’ts…the ins and outs…all of the valuable tips we’ve learned through experience. These bonuses are the things that help our students find success.
We Focus on Lash Design
We believe lashing is an art. Every set is different and there are so many facto to consider when crafting that perfect set. Our training programs focus on lash des and technique. Perfect practice makes perfect lashes! We’ll cover everything from eye anatomy and lash growth patterns to ILP product theory, design basics, and beyond.
Building a solid foundation with good techniques can set you up for a lifetime of success. Don’t sell yourself short when it comes to investing in your future. Lashing is one of the most profitable areas of the beauty industry and now is the perfect time to jump on board. Our competitive pricing and unmatched support give you even more reasons to start this month