Deciding to become a lash entrepreneur is an exciting decision that can put you on the path to earning six figures! After you’ve completed training, spend your time lashing friends and family until you are ready to take on your first client which begs the question…How much should I charge?
Here are a few tips that can help you determine the best price for your lash services.
Don’t Start Until You Are Ready
When it comes to lash extensions, practice makes perfect! Just because you’ve completed your course doesn’t necessarily mean you are ready to start booking full sets. Practice on your friends and family until you feel comfortable offering the service. The more time you dedicate to your craft, the better you will get.
Build Your Confidence
You don’t have to lower yourself to $25 sets! What you do is hard work and takes an incredible amount of skill, patience and dedication…don’t undervalue yourself. Remember, lash artists charge for time so be sure to bill accordingly.
Approach Deals With Caution
Some beginning artists can greatly benefit from deals. Groupon is full of inexpensive lash services that, for some people, can be great for building your clientele. If you do decide to run a deal or promotion, think about the people you are attracting. Are they likely to come back and pay full price when the time comes?
Do A Competitive Analysis Of Your Market
As with any service, the local market can help you determine how to price your services especially in the beginning. Figure out what’s average in your area and use that as a good starting point. Reviewing your competition is also an important part of your marketing plan for your business.
Don’t go too cheap! You don’t want to be the only one in town offering $25 full sets. When you undervalue yourself, you send the message that we do is cheap and easy and people should only have to pay $25 for it. Save yourself (and lash artists everywhere) the headache and focus on quality over quantity when building your lash clientele.
Become The Lash Authority In Town
When you can educate clients, answer questions, provide suggestions & demonstrate in-depth knowledge all while providing quality products and services, good clients are not going to care about the price! Lash extensions are a valuable beauty service and one that many people are willing to pay for especially when they get them
from an industry-leading professional.
Keeping all of this in mind, how you price your services depends on your level of expertise. A new stylist typically charges $99-$150 for a new set of Classic lashes. Classic Lash application is one extension per one natural lash. Advanced stylists charge $150-$250 for a full set of Classic Lashes. Fill-in appointments are often charged between $50-$100. Volume Lash style prices range from $250-$400. Volume fills range from $85-$140 for fill-in appointments. Need help launching your career as a lash entrepreneur? Reach out for support through training or mentoring today!