Ever notice how much brand stories matter when it comes to marketing? Think about the last few photos and posts you engaged with on social media…now think about why?! A brand’s story helps create connection and lays the foundation for deeper trust and interest. Using a narrative to connect your brand to customers can help…
Deciding to invest in a pair of quality lash extensions is a big step! From color lashes to volume and classic, there are plenty of options when it comes to customizing your lash line. Not sure where to start? Your answers to these questions can help you determine what style of lashes are right for…
New goals can be refreshing, inspiring, and life-changing! We should all have mentors in our lives that push us to be our best personally and professionally. For me, that list of mentors includes everyone from my life coach and fitness instructor to some of the great lash leaders out there in the industry who helped…
It’s no secret that applying lash extensions requires so much more than just a steady hand. Lashing is truly an art that requires lots of practice, dedication, and skill. The jaw-dropping lash sets flooding your Instagram feed aren’t created by simply applying the same lash length over and over again from corner to corner. You…
Next level lashes. It’s what sets true lash pros apart from the cookie-cutter artists. When it comes to lashing, it’s the little things that can make a BIG difference in your sets. A lot of these tips and skills come with time and practice. However, any aspiring lash artist can take note of these tips…
Let’s talk about makeup and your eyelash extensions. It’s a topic we’ve talked about many times before, but it’s so important that it’s worth talking about again! The good news is you can wear makeup to enhance your beautiful lash extensions, but it’s important to understand the dos and don’ts. Let’s start with one of…
“How long will lash extensions last?” It’s near the top of the list of questions we get from those thinking about lash extensions. The truth is, quality lashes come at a price. It’s important that you understand your investment and commitment which is a great place to start. Lashes are a commitment. Like most services…
The goal of 2020 was to make it to 2021. We all recognize the hardships and setbacks we faced this year. Now, it’s time to move forward. The bad news is COVID-19 is still surging and will likely continue to be a looming threat in 2021. It’s scary…emotional… and downright exhausting. Many of us are…
Artists and entrepreneurs, I’m sharing a BIG aha! moment that can really boost your business…and it has nothing to do with lashes, tips, or techniques. If you want to take your business to the next level, then you have to step into the mind of your ideal client. All of your marketing pieces including your…
Kamala Harris’ Vice Presidential nomination shattered the glass celling in politics as we know it. Regardless of where you stand politically, can’t we all just take a moment to bask in the positive energy surrounding female empowerment? As Vice President Harris pointed out…she’s the first but she won’t be the last! Outside of the political…