How to Hold Your Tweezers and Why It Matters

by ILash Marketing | Jun 14, 2018 | Students

Do you remember when you first started to learn how to write? Holding the pencil correctly was a new skill set that took time and repetition to master. You probably don’t think much about picking up w pencil now because it’s likely second nature. This is exactly how...

How to Make the Most of Your Marketing with Objective Optimization

by ILash Marketing | May 31, 2018 | Students

Just like lashing, there’s no one-size-fits all when it comes to marketing. Depending on your business goals, there are a variety of different campaigns you can run at any given time. As a lash entrepreneur, it’s important to understand your business and use effective...

Help! My Lashes Aren’t Sticking

by ILash Marketing | May 24, 2018 | Lash Education, Students

We just wrapped up our first Classic Lash training and we’re still coming down from the high! It’s such an amazing opportunity to educate and support aspiring lash artists. One of the things we try to do in our Industry Lash Pro trainings is give students the skills...

Beauty Business Blogging: What to Write About and Where to Find Inspiration

by ILash Marketing | May 17, 2018 | Customers, Students

Blogging is such a great way to increase your brand awareness, improve your SEO and connect with your audience. Blogging even a few times a month can really help you become an authority in your industry and get noticed by potential clients! This month, we’re...

Proper Lash Placement: Volume Edition

by ILash Marketing | May 10, 2018 | Lash Education, Students

Volume lash extensions are often associated with dramatic fluff and va-va volume but that doesn’t always have to be the case! In fact, volume lashes can also produce some natural sets that make them a great choice for a variety of clients. The difference is in the...

How to Use the Right Angles in Your Lash Photos

by ILash Marketing | May 3, 2018 | Lash Education, Students

It’s no secret that a great lash portfolio can help increase your business by bringing you more clients. In fact, a great portfolio that clearly showcases your work can really help you get an edge over the competition. Did you know that the angle of your photos can...