How to Create the Perfect Facebook Ads for New Lash Clients

by ILash Marketing | Jan 25, 2018 | Students

It’s so easy to get lost in all of the noise on social media these days. Whether you’re just beginning to build your brand on social media or you have a long standing account, sometimes it can feel like you’re fighting for space and attention… not to mention clients!...

Mastering the Art of Pre-Booking

by ILash Marketing | Dec 28, 2017 | Students

If there’s one thing that nail techs, hair stylists, lash artists or any other professional in the beauty industry have in common, it’s that our services are retention based. No service in our industry is a “one and done” deal. We need clients to return in order to...

3 Ways to Improve Your Volume Sets

by ILash Marketing | Nov 30, 2017 | Lash Education, Students

Whether you’re a longtime pro when it comes to lashing or you’re new to the scene, it can be hard to master the perfect volume set. Volume lashing is an advanced technique that requires proper training. Once you’ve received your training and certification, there’s...

How to clean up your makeup bag this fall

by ILash Marketing | Oct 12, 2017 | Customers

It’s a new season which means new clothes, new shoes, new hair and maybe even some new makeup! As the leaves begin to change, we’ll say goodbye to the corals of summer and hello to the plum and cherry tones of fall. This season, as you update your wardrobe...

Best Face Forward; How To Wash Your Face With Lash Extensions

by ILash Marketing | Aug 3, 2017 | Customers, Lash Education

Stop stressing! Don’t believe the rumors, it’s OK to wash your face when you have eyelash extensions. In fact, washing your face actually keeps body oil from breaking down eyelash adhesive in the long run. However, there are a few tips you’ll want to keep in mind so...