Lashing is an industry where success is highly dependent on retention. However, any veteran lash artist knows that quality lashes aren’t the only thing that keeps clients coming back appointment after appointment. Buildingrelationships is an essential part of retention (we love our iLashCharlotte loyals!) To build relationships, you must have professional and meaningful conversations about…
“I want my lashes to look natural.” We hear it all the time at iLash Charlotte, and we couldn’t agree more! After all, no one wants long, clumped together, spider-like lashes that scream FAKE. Our goal is always to give our clients sets that help enhance their lash lines regardless of the style they choose.…
I’ve always preferred the title “Lash Artist” over “Lash Tech” mostly because what we do truly is a form of art. Lashing requires creativity and forward-thinking much like the mindset of an artist. An experienced lash artist knows that there’s no one-size-fits-all when it comes to lashing. Even though there are technical elements that never…
“We Fix Unacceptable Work” It’s something you’ve probably seen in our brand messaging and an important part of what we do at ILash Charlotte. Unfortunately, there are people out there (with lash extensions) who simply don’t what their lash experience should be like. Here are a few things you should expect from a quality lash…
From the moment you walk through our doors, you’ll realize that our services are built around an experience- not just a lash appointment. We take a personalized approach to every client who walks through our door. There’s no one-size-fits-all service when it comes to lash extensions! In fact, we’ve fixed a lot of bad work…
Ever notice how much brand stories matter when it comes to marketing? Think about the last few photos and posts you engaged with on social media…now think about why?! A brand’s story helps create connection and lays the foundation for deeper trust and interest. Using a narrative to connect your brand to customers can help…
Deciding to invest in a pair of quality lash extensions is a big step! From color lashes to volume and classic, there are plenty of options when it comes to customizing your lash line. Not sure where to start? Your answers to these questions can help you determine what style of lashes are right for…
New goals can be refreshing, inspiring, and life-changing! We should all have mentors in our lives that push us to be our best personally and professionally. For me, that list of mentors includes everyone from my life coach and fitness instructor to some of the great lash leaders out there in the industry who helped…
Kamala Harris’ Vice Presidential nomination shattered the glass celling in politics as we know it. Regardless of where you stand politically, can’t we all just take a moment to bask in the positive energy surrounding female empowerment? As Vice President Harris pointed out…she’s the first but she won’t be the last! Outside of the political…
If you’re serious about becoming a lash entrepreneur, then you the value of teamwork. Even as a sole proprietor you’ll want to build a team that can help grow your business, your brand, and your profit! Having a growth mindset is one of the differences between a lash artist and a lash entrepreneur…which are you?…