Lashing is an industry where success is highly dependent on retention. However, any veteran lash artist knows that quality lashes aren’t the only thing that keeps clients coming back appointment after appointment. Buildingrelationships is an essential part of retention (we love our iLashCharlotte loyals!) To build relationships, you must have professional and meaningful conversations about…
Deciding to invest in a pair of quality lash extensions is a big step! From color lashes to volume and classic, there are plenty of options when it comes to customizing your lash line. Not sure where to start? Your answers to these questions can help you determine what style of lashes are right for…
New goals can be refreshing, inspiring, and life-changing! We should all have mentors in our lives that push us to be our best personally and professionally. For me, that list of mentors includes everyone from my life coach and fitness instructor to some of the great lash leaders out there in the industry who helped…
Times are changing and women are being more represented in the workforce than ever! One of the main goals of Industry Lash Pro training is to develop lash entrepreneurs who are able to successfully launch their careers. In the wave of women’s empowerment, Lash CEO Allison Williams, owner of Industry Lash Pro and iLashCharlotte, is…
One of the biggest retention killers in the lash game is using the wrong amount of adhesive. Whether it’s too much or too little, this all to common mistake is easily avoidable with proper training. Today, we’re sharing a page straight from our Industry Lash Pro Training manual on proper adhesive techniques. To start, we…
Just like lashing, there’s no one-size-fits all when it comes to marketing. Depending on your business goals, there are a variety of different campaigns you can run at any given time. As a lash entrepreneur, it’s important to understand your business and use effective advertising strategies to maximize your ROI. Here’s a quick breakdown of…
If you’ve been in the lash game for long enough, you’ve probably seen just about every eye shape there is! From almond eyes to hooded, deep set and everything in between, a client’s eye shape plays a huge role in determining what type of lashes they should get. A skilled lash artist will always be…
You just got a new set of lash extensions for the holidays and you’re looking fabulous! In fact, you’re probably wondering how you’ve ever lived with out them, right? We get it! Lash extensions are great way to wake up looking like you stepped off the front page of a magazine without any of the…
Have you ever walked into a salon, showed your stylist a picture, and had her execute it perfectly only to realize the look is all wrong for your face shape? This is a fairly common problem in the beauty industry and one that lash artists face, too. We said it before and we’ll say it…
Gaps in lashes can be a natural occurrence for some clients. They could also be a result of a condition or trauma. Depending on the size and cause of the gap, there are ways you can work your lash magic to help fill in the empty spaces and create a gorgeously full set of lashes.…