If you know me, then you know that quality lash education has always been an absolute MUST! I’ve flown around the country to meet with the best of the best in the lash game. From mentor sessions (Maven Artistry) to international beauty conventions (Lash Affair) and even an eyebrow extension class or two (it’s always…
The new year is always a great time to refresh and refocus. This is the time I like to simplify and take a step back for a clear mind. What I’ve learned over the years is that nothing is more valuable than mastering the basics. Advanced techniques come with time, but poor lash application techniques…
If you’ve been growing your lash business, then you know the importance of having a great lash portfolio. Keeping a current and impressive digital portfolio is an essential part of of success. Potential clients can use your portfolio as a way to truly evaluate your work. Snapping photos on your iPhone is great! Trust me,…
Times are changing and women are being more represented in the workforce than ever! One of the main goals of Industry Lash Pro training is to develop lash entrepreneurs who are able to successfully launch their careers. In the wave of women’s empowerment, Lash CEO Allison Williams, owner of Industry Lash Pro and iLashCharlotte, is…
America’s biggest summer holiday is less than a week away! Before we gather to celebrate with picnics, vacation and fireworks, we thought it would be fun to compare American beauty trends with those from around the globe. Here’s a few beauty trends Americans love that some other cultures just don’t get… Tanning. There’s been enough…
Just like lashing, there’s no one-size-fits all when it comes to marketing. Depending on your business goals, there are a variety of different campaigns you can run at any given time. As a lash entrepreneur, it’s important to understand your business and use effective advertising strategies to maximize your ROI. Here’s a quick breakdown of…
Blogging is such a great way to increase your brand awareness, improve your SEO and connect with your audience. Blogging even a few times a month can really help you become an authority in your industry and get noticed by potential clients! This month, we’re celebrating the 3 year anniversary of our blog! That means…
Volume lash extensions are often associated with dramatic fluff and va-va volume but that doesn’t always have to be the case! In fact, volume lashes can also produce some natural sets that make them a great choice for a variety of clients. The difference is in the fans- how narrow, how wide, how many and…
It’s no secret that a great lash portfolio can help increase your business by bringing you more clients. In fact, a great portfolio that clearly showcases your work can really help you get an edge over the competition. Did you know that the angle of your photos can really make a difference? Before you snap…
When it comes to running your lash studio, salon or spa, cleanliness is a big priority. A clean salon feels welcoming and appearance is an essential part in running a successful business. Aside from looking pretty, a clean salon is a safe salon. Maintaining a safe (and clean) salon boils down to three factors, sanitization,…