by ILash Marketing | Jan 11, 2018 | Students
To people outside of the industry, there’s often a lot of confusion when it comes to the difference between a cosmetologist and an esthetician. Both are professions in the beauty industry and both careers have the same goal in mind…to make clients look and feel great!...
by ILash Marketing | Jan 4, 2018 | Students
It’s a new year full of so many exciting opportunities for your beauty business. Hopefully you’ve had a chance to reevaluate your business strategies and marketing plans for the new year. If so, make sure those plans include a weekly blog. It’s an essential piece of...
by ILash Marketing | Dec 28, 2017 | Students
If there’s one thing that nail techs, hair stylists, lash artists or any other professional in the beauty industry have in common, it’s that our services are retention based. No service in our industry is a “one and done” deal. We need clients to return in order to...
by ILash Marketing | Nov 30, 2017 | Lash Education, Students
Whether you’re a longtime pro when it comes to lashing or you’re new to the scene, it can be hard to master the perfect volume set. Volume lashing is an advanced technique that requires proper training. Once you’ve received your training and certification, there’s...
by ILash Marketing | Nov 9, 2017 | Lash Education, Students
If you’ve ever observed your hair, you’ve probably noticed that it doesn’t all grow perfectly in sync. About a month after a haircut, your straight chop will fade into a texturized, natural look because our hair grows differently. The same is true for lash extensions....
by ILash Marketing | Oct 5, 2017 | Students
When it comes to running your lash business, it’s all about efficiency and quality. Though it’s important to stay on schedule and book appointments accordingly, it’s more important to create beautiful sets for your clients. Balancing efficiency and quality can be...