Lash Artist Etiquette: 3 Things You Should Never Say To A Client

by ILash Marketing | Jul 12, 2019 | Ballantyne Area

Have you ever had a medical appointment or procedure with a doctor who had horrible bedside manner? If so, then you know how awful, scared, and unsure it can make you feel. Even if the doctor meant well, maybe he/she used a poor choice of words that totally threw you...

What Brushing Really Does To Your Lash Extensions

by ILash Marketing | Jun 6, 2019 | Ballantyne Area

If you’re new to lashes, then you probably don’t even want to touch your perfect lash line in the beginning. There are a few rules to abide by in the beginning (like don’t get them wet for 24 hours) but brushing your lash extensions is actually an essential part of...

How To Spark Creativity As A Lash Artist

by ILash Marketing | May 23, 2019 | Ballantyne Area

I’ve always preferred the title “Lash Artist” over “Lash Tech” mostly because what we do truly is a form of art. Lashing requires creativity and forward-thinking much like the mindset of an artist. If you think about it, there’s no one-size-fits-all when it comes to...

How To Deal With ‘Working Mom Guilt’

by ILash Marketing | May 12, 2019 | Ballantyne Area

Mother’s Day is a very special day for me. Not only because of the tremendous impact my mother has in my life, but because I’m blessed that someone calls me mom. As a full-time business owner, entrepreneur, and trainer, sometimes I struggle in trying to figure out the...

3 Essentials For Any Lash Business Plan

by ILash Marketing | Apr 4, 2019 | Ballantyne Area

You don’t have to have your MBA to know that all successful businesses start with a solid plan. A plan that acts as a roadmap and keeps you focused on your vision. Though formal business plans change from industry to industry, there are some key components that are...