How to Hold Your Tweezers and Why It Matters

by ILash Marketing | Jun 14, 2018 | Ballantyne Area

Do you remember when you first started to learn how to write? Holding the pencil correctly was a new skill set that took time and repetition to master. You probably don’t think much about picking up w pencil now because it’s likely second nature. This is exactly how...

How to Make the Most of Your Marketing with Objective Optimization

by ILash Marketing | May 31, 2018 | Ballantyne Area

Just like lashing, there’s no one-size-fits all when it comes to marketing. Depending on your business goals, there are a variety of different campaigns you can run at any given time. As a lash entrepreneur, it’s important to understand your business and use effective...

Help! My Lashes Aren’t Sticking

by ILash Marketing | May 24, 2018 | Ballantyne Area

We just wrapped up our first Classic Lash training and we’re still coming down from the high! It’s such an amazing opportunity to educate and support aspiring lash artists. One of the things we try to do in our Industry Lash Pro trainings is give students the skills...

Proper Lash Placement: Volume Edition

by ILash Marketing | May 10, 2018 | Ballantyne Area

Volume lash extensions are often associated with dramatic fluff and va-va volume but that doesn’t always have to be the case! In fact, volume lashes can also produce some natural sets that make them a great choice for a variety of clients. The difference is in the...

Salon Sanitation; Proper Practices for Running a Safe and Clean Business

by ILash Marketing | Apr 26, 2018 | Ballantyne Area

When it comes to running your lash studio, salon or spa, cleanliness is a big priority. A clean salon feels welcoming and appearance is an essential part in running a successful business. Aside from looking pretty, a clean salon is a safe salon. Maintaining a safe...