Ever notice how much brand stories matter when it comes to marketing? Think about the last few photos and posts you engaged with on social media…now think about why?! A brand’s story helps create connection and lays the foundation for deeper trust and interest. Using a narrative to connect your brand to customers can help…
Deciding to invest in a pair of quality lash extensions is a big step! From color lashes to volume and classic, there are plenty of options when it comes to customizing your lash line. Not sure where to start? Your answers to these questions can help you determine what style of lashes are right for…
New goals can be refreshing, inspiring, and life-changing! We should all have mentors in our lives that push us to be our best personally and professionally. For me, that list of mentors includes everyone from my life coach and fitness instructor to some of the great lash leaders out there in the industry who helped…
If you’re serious about becoming a lash entrepreneur, then you the value of teamwork. Even as a sole proprietor you’ll want to build a team that can help grow your business, your brand, and your profit! Having a growth mindset is one of the differences between a lash artist and a lash entrepreneur…which are you?…
Cancer is something we all know about. We read the stories, understand the risks, and (hopefully) do our best to prevent the terrible disease. Statistics tell us that 1 in 8 women in the United States will develop breast cancer in her lifetime. Breast cancer is the most common cancer in American women, except for…
As a lash artist, there are few things I preach more than proper lash aftercare for my clients. This is why I’m dedicated to educating my clients on the dos and don’ts of at-home care. It’s true that you should not ever pick or play with your lash extensions, but that’s different than touching them…
We were all rookies at one point in time! In fact, rookies are valuable members of any work community. When it comes to lashing, rookies (or new lash artists) bring a fresh outlook, enthusiasm, and more talent to the growing lash industry. We love welcoming new lash artists at Industry Lash Pro and look forward…
Cotton balls are a bathroom staple! Usually found someone on the sink or cabinet next to your skincare products, right? Those little white fluffs seem harmless enough and you can’t beat the price! The truth is, cotton balls could actually be damaging your skin and lash care routine. Here are a few things everyone should…
You don’t have to have your MBA to know that all successful businesses start with a solid plan. A plan that acts as a roadmap and keeps you focused on your vision. Though formal business plans change from industry to industry, there are some key components that are absolutely essential for any business that wants…
Thinking about investing in eyelash extensions? As with any beauty procedure, it’s best to arm yourself with info so you understand all of your options. A lot of clients who walk through our doors for the first time have a lot of questions about eyelash extensions in general. “I would like lashes that work with…