Itemize To Monetize Your Lash Business

by ILash Marketing | Jun 13, 2019 | General, Students

The daily life of a lash entrepreneur is jam-packed with a to-do list a mile long. It’s not your average 9-5 job (others in the beauty industry know what I’m talking about!) And, when you’re the business owner, your to-do list seems to multiply every day. Luckily,...

What Brushing Really Does To Your Lash Extensions

by ILash Marketing | Jun 6, 2019 | Customers, General, Lash Education

If you’re new to lashes, then you probably don’t even want to touch your perfect lash line in the beginning. There are a few rules to abide by in the beginning (like don’t get them wet for 24 hours) but brushing your lash extensions is actually an essential part of...

What Is SEO And How Can It Help Your Lash Business?

by ILash Marketing | May 30, 2019 | Students

  Let me start with this very important tip to all aspiring lash & beauty industry entrepreneurs out there… you are going to have to run a business! If you’re jumping into the lash game as an entrepreneur, then you have to be ready to market your brand. This...

How To Spark Creativity As A Lash Artist

by ILash Marketing | May 23, 2019 | Students

I’ve always preferred the title “Lash Artist” over “Lash Tech” mostly because what we do truly is a form of art. Lashing requires creativity and forward-thinking much like the mindset of an artist. If you think about it, there’s no one-size-fits-all when it comes to...

Heat, Oil & Your Lash Extensions

by ILash Marketing | May 16, 2019 | Customers, Lash Education

If you think about it, a lot of good things come from heat and oil in the beauty industry. We wouldn’t have curling irons, flat irons, or hair dryers without heat…or essential oils, coconut oil, or cuticle oil without oils! In fact, it’s safe to say that heat and oil...